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Case study

Nikoleta told us about her studio. Now naura.bg is live.

Naura is a studio for laser hair removal, microblading, and brow and lash lamination in Sofia. On naura.bg the studio presents its treatments, answers common questions in its guides, and takes appointment requests online.

The naura.bg home page: a woman in white in front of pale curtains, with the headline Чувствайте се красиви във всеки миг and two buttons over it.
Home
The same home page on a phone, with the same headline and the appointment button.
On a phone
A close-up of a laminated eyebrow from the brow lamination block.
Brow lamination
The guides on the home page: one large article and three smaller ones, each with an image, a date and a title.
Guides
The laser hair removal block: a feather on smooth skin, with the title Лазерна епилация beside it.
Laser hair removal
Five views of the delivered home page, cut from the page itself.1440 × 8448

What we were told

In the kickoff Nikoleta told us how she works, what she trained on, and which questions her clients ask before a first appointment.

What we built

One site in Bulgarian: a page per treatment, Nikoleta's own profile with the certifications behind it, the reviews her clients left, guides that answer what people ask before booking, and a form that takes appointment requests. Google Ads run on the treatments.

What the site does now

Appointment requests come in through the form. The guides answer what clients ask before a first appointment, and the studio's Google rating is 5.0 of 5.

The facts

Location
Sofia, Bulgaria
Language
Bulgarian
Scope
Website, blog, appointment request form, Google Business Profile, Google Ads
Live since
February 2026
The studio's Google rating
5.0 of 5

I just talked about how I work and what my clients ask. I never had to deal with anything technical. Bookings now come in online, even in the evenings.

Nikoleta Popcheva · Naura, Sofia

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