Web design packages in 2026: what each tier is really counting

Quick answer: web design packages run from $299 at the marketplace end to $50,000 and up for a custom build, and the small business tiers cluster between $1,500 and $5,000. Ours is €3,590 plus VAT, one package rather than a ladder of three. What follows is what those tiers are actually counting, and the one line item that decides which rung you land on.

The figures here come from published package pages and pricing guides at Elementor, newmedia, Succeeding Small and Ivory House Creative, plus a roundup at Magier that prices nine agencies side by side, all read in August 2026. That roundup is the fastest way to see the pattern. It names a price for all nine. It names who writes the copy for two.

What is included in a web design package?

Tier	Typical price	Copy included
Marketplace or design contest	$299 to $1,299	No
Basic, three to five pages	$500 to $5,000	"Minor editing", where it is named at all
Standard, around ten pages	$2,000 to $5,000	Assumed to be yours
Growth, six to twelve pages	$5,000 to $15,000	Sometimes, as "content help"
Custom, twenty pages and up	$15,000 to $50,000 and up	Yes, at the top of the range
The Startklar website	€3,590 plus VAT	Yes, at a published price

The bands overlap because the sources disagree, and they disagree honestly. Elementor puts a basic package at $500 to $2,000 while newmedia starts its equivalent at $1,500. Both are describing real work at real prices. What they agree on is the shape: the ladder is built out of pages, and you climb it by adding them.

Why do web design packages have tiers?

Because a tier has to be priced before anyone has seen your business, and page count is the only thing that can be counted that early.

Read the tiers against each other and the arithmetic is close to linear. Elementor prices a five-page site at around $1,000, a ten-page site at around $3,500, and a twenty-page site at around $8,000. Ivory House Creative sells five pages for $1,750. Succeeding Small sells five pages for $2,500. Somewhere between $200 and $500 a page, and the tier you get sold is the tier your page count puts you in.

That is a clean way to build a price list and a poor way to describe a website, because a page is a container. Building an empty one is close to free. Filling it is the entire job.

The tier tell

Here is the fastest way to read any ladder. Find the line item that does not scale.

Page count scales. Revision rounds scale: Elementor's example tiers run one round, then two rounds, then unlimited. Support scales. Copy does not scale. It is absent, then it is absent, then somewhere near the top it appears, and that is the point where the ladder tells you what it has been selling all along.

newmedia is unusually direct about it. "Most packages don't include copywriting," it says, and then prices the gap: a competent web copywriter on a ten-page site "will typically run between $2,000 and $6,000."

Now set that against newmedia's own Starter Package, which is $1,500 to $5,000.

The copy for ten pages can cost more than the package that builds them.

The Magier roundup makes the same point by omission. Nine agencies, prices from $299 to $33,000, and copywriting is named in exactly two of them: Nixtio's $18,999 tier, and WebFX, which starts at $8,000. Below eight thousand dollars, nobody mentions the words.

The clearest case is Succeeding Small, and it rewards reading slowly. Four offers on one page. A starter site at $2,500 for five pages. Hosting and management at $175 a month. Basic hosting at $75 a month. Three offers, three printed numbers. The fourth is the only one that promises "professionally written copy tailored to your voice and audience," and the price on that one reads: varies.

That is the tell. The moment the words are included, the number stops being printed.

How many pages should a website package include?

It is the wrong unit, and every ladder above is built on it.

The reason five pages costs $1,750 in one place and $2,500 in another is not that one shop builds larger containers. It is what each price assumes about who fills them.

We count the other way round. Our package is a home page plus four subpages, so five, and that is the typical shape rather than a limit. What it actually counts is content blocks, up to fifteen of them: the hero, the services section, the FAQ, the contact section. A block counts once even when it appears on several pages. If you want another page later you build it yourself in the editing system at no cost, assembled from blocks you already have. If you want another page from us it is €590 for up to six new blocks, and the arithmetic is deliberately visible: six blocks bought one at a time come to €1,140, so what you are paying for is the blocks and the page itself is free.

That is not a pricing trick. It follows from what is actually expensive. Nobody spends a day building a page. They spend it writing one.

What is not included in a web design package?

Four things, in rough order of what they cost you later.

The copy, covered above.

The photos, and the text you were told was included. Ivory House Creative lists "Minor Copywriting/Editing" in its $1,750 package, and the qualifier is carrying that whole sentence. An Australian provider selling a package at $990 is more explicit: it will "populate your website with all the text and images provided," and it supplies "an easy-to-use setup content guide to help organise your content." A content guide is a homework sheet with a friendlier name on it.

The revisions past the first. Ladders ration them, which is exactly why unlimited revisions sit at the top of Elementor's and one round sits at the bottom. Ours is one consolidated round within fourteen days of handover, working on the blocks as delivered, and further rounds are €450. That number is published rather than discovered.

The support after the warranty. newmedia states the industry norm plainly: packages carry "a short warranty period, typically 30 to 60 days," and after that "ongoing support is either a separate retainer or billed hourly." Day 61 is a real date on a real calendar, and almost no package page mentions it. What a website costs to keep running is its own question, and we ran those numbers in what a website costs.

Where our package sits

€3,590 plus VAT, once. One package instead of a ladder, and the things that would be rungs somewhere else are add-ons with published numbers.

For that price we write all the launch copy from one conversation, and we research what your customers actually search for before we write it. Licensed photos are included. Your website is designed in several directions before the kickoff, from your answers to a short questionnaire, and you choose yours in that meeting. Five working days later it is startklar on a preview link, complete but not public, on the date agreed in advance. If we miss that date you get €500 back.

The add-ons are the interesting part, because they sit where a ladder would normally hide. A subpage is €590. A blog area is €790. Another language is €1,390. Deep AI visibility work is €990. Every one of those numbers is on our page before we ever speak, which means you can price your own website without booking a call to find out which rung you were standing on.

There is a real trade here and it is worth naming. A ladder lets an agency meet a smaller budget by taking things out. One package cannot do that. If your copy is already written, if three pages would do, if you have a photographer already, then a tiered agency will quote you lower than we will, and they should. We are the wrong choice for a buyer who wants to buy less.

We are the right one for the buyer who would rather not discover the answer on day 61, or at the second revision, or when the placeholder text is still sitting on the About page in November.

What that looks like once it is built is on the delivered sites, with the kickoff and handover dates each project actually ran to.

Five questions to ask before you pick a tier

Whatever ladder you are shown, five questions collapse it into something you can compare:

1. When it is handed over, whose words are on the pages?
2. How many revision rounds are included, and what does the next one cost?
3. What does one more page cost, and is that number published?
4. What moves a website up a tier, and who decides it has to move?
5. What happens on the day the post-launch warranty ends?

Five answers describe a package better than any feature grid. Here are ours:

Question	Our answer
The words	We write all of them, from one conversation, with keyword research behind them. In the price.
Revisions	One consolidated round within fourteen days is included. The next is €450, published in advance.
One more page	You build it yourself in the editing system at no cost. From us it is €590 for up to six blocks.
Moving up	Nothing moves. There is one package, and every add-on is priced on the page.
After handover	A monthly plan with a printed price, not a warranty with an expiry date.

If you want to price your own website before speaking to anyone, the package and its add-ons are published in full. Or book an intro call. It takes twenty minutes and costs nothing.